Back Orders Are Not the Problem   Back orders are a normal part of supply chain operations. Demand fluctuates. Supply disruptions occur.    The problem is not the back order itself. It is how it is managed.    Why Back Orders Create Revenue Loss   Most back orders are handled manually.    Customer service checks status periodically.  Customers receive inconsistent updates.  Escalations occur only after complaints.  Alternatives are not proactively offered.    Customers experi